MeasuredRisk
UI/UX Design
UI/UX Project
Website
Branding
August 2016
Combining economic, social, environmental, geopolitical and operational risks, such as cyber, brand sentiment, severe weather and more, MeasuredRisk connects disparate indicators of risk harvested from a multitude of sources and distills them to give the C-suite clear visibility into business risk; enabling key business decisions to be made.
For MeasuredRisk, we did a branding enhancement based on a metaphor of risk being endless. We decided to use the jellyfish because it's immortal like the risk. The client was very open to ideas in the creative process as well as the development process both in website and dashboard design. We have built the site in as whole from landing pages to dashboard, from deck design to video production. MeasuredRisk has big potential in the cybersecurity business in the USA and soon in the world.
